Who is Russell Farmer and Clarity?
Don't fail a royalty audit - outsource your royalties!
My name is Russell Farmer, I am an ex-Licensee and I had skin in the game.
But our business failed even though we were profitable because we failed to meet our Minimum Guarantees. Although the experience was painful, it gave me the knowledge I needed to work with other Licensees to make sure they didn’t make the same mistakes. So, I found myself at a lecture at Brand Licensing Europe and discovered I was the only licensee in an audience of about 200. If licensees had been there, they would have heard how much licensors recover in audits. Clarity was born out of this desperately needed representation. Listen: I’ve worked with toy, game, and apparel licensees for over a decade, I’ve managed countless audits, declared hundreds of millions of pounds of royalty declarations, and prepared hundreds of complex MG recoupment reports and royalty forecasts. What’s more, I’ve only worked with Licensees in the Brand Licensing industry which means you can be confident that I understand your licenses; I’ve most likely worked with them before. |
What I do for licensees.
Whether you are new to licensing or are a seasoned licensee with a big portfolio of properties, the fundamental commercial aspects remain the same:
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Southampton Office: +44 (0) 2380 001 002
Mobile : +44 (0) 7714 242 979
Email: russell@clarityroyalties.co.uk
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P. S. Why trust Clarity?
I’ll let Chris tell you. He was the CEO for a Licensee who manufactured digital voices for satellite navigation systems: “We sell a range of digital licensed products in 60+ countries, in multiple currencies, via a range of different channels, all online or in-app. There is great complexity in our royalties submissions compounded by the quirks of having to manage and account for the sales of digital products differently for each of our seven licensor partners. In providing royalties management support to us, Russell has shown himself adept at managing the complexity arising and he has successfully enabled us to make accurate declarations on time and in conformity with the vast array of contractual conditions we must meet. We have definitely saved money using Russell’s services against, say, acquiring an expensive software application that would not have been tailored to our specific circumstances. Our business required a bespoke solution to ensure a cost effective delivery of accurate reports to our licensors, which is exactly what Russell delivered. Chris Hilton, CEO, Locutio Voice Technologies Ltd” |